Past, Present, and Future

In 1978, Clarence Mabe was a school teacher and basketball coach at Daniel Boone High School in Gray, TN. Clarence purchased Space Invaders and installed it in a friends convenience store after observing his students fascination with this new technology. Shortly after, he was the third person in the United States to own a crane game. By the end of that year he was buying them in mass quantities. One crane turned to hundreds. After experiencing this success, Clarence entered the amusement business full time. He purchased used games from closing arcades and brought them back to life in his own way. The first location opened their doors on May 14th, 1987. Rockin’ Raceway has been creating fun experiences in Pigeon Forge ever since.

In 2013 brothers Bucky and Rusty reimagined their father’s legacy under the brand FACE Amusement. Focused on providing a high end luxury environment to all guests, everything in a FACE location is truly cutting edge to create the best guest experience. From the moment a guest walks into the door until the time they redeem a prize or exit a coaster, it is clear they are not at an average arcade. FACE Amusement employees are the most crucial element in order to have this customer experience. The culture is built around our front line employees with a mix of reimagined Southern Hospitality.

FACE Amusement currently operates in high traffic areas such as Pigeon Forge, Gatlinburg, Orlando, and Branson with plans to deliver this service model throughout the United States to create fun experiences & loyalty.

1979

S&M Amusements Inc. Founded

1987

Rockin’ Raceway attraction launched

The Gift Box Logo for Timeline

2009

The Gift Box store opened

FACE Timeline image

2013

Company Branding and name changed to FACE.

Big Top Arcade Timeline photo

2013

Big Top Arcade launched

Arcade City Timeline image

2013

Arcade City (Pigeon Forge, TN) attraction opened

7D Adventure timeline photo

2014

7D Dark Ride Adventure (Pigeon Forge, TN) opened

Arcade City Timeline image

2015

Arcade City (Orlando, FL) attraction opened

7D Adventure timeline photo

2015

7D Dark Ride Adventure (Gatlinburg, TN) opened

7D Adventure timeline photo

2016

7D Dark Ride Adventure (Orlando, FL) opened

7D Adventure timeline photo

2017

7D Dark Ride Adventure (Branson, MO) opens

Mirror Maize Timeline image

2017

Mirror Maize attraction opened

The Branson Coaster timeline image

2017

The Branson Coaster rollercoaster opened

Arcade City Timeline image

2017

Arcade City (Branson, MO) opened

2019

LuLu’s Beach Arcade Opened

2019

Branson Sawmill Opened

face-today

NOW

We continue to push the frontier of entertainment experiences
with new attractions and food and beverage venues!

1979

S&M Amusements Inc. Founded

1987

Rockin’ Raceway attraction launched

The Gift Box Logo for Timeline

2009

The Gift Box store opened

FACE Timeline image

2013

Company Branding and name changed to FACE.

Big Top Arcade Timeline photo

2013

Big Top Arcade launched

Arcade City Timeline image

2013

Arcade City (Pigeon Forge, TN) attraction opened

7D Adventure timeline photo

2014

7D Dark Ride Adventure (Pigeon Forge, TN) opened

Arcade City Timeline image

2015

Arcade City (Orlando, FL) attraction opened

7D Adventure timeline photo

2015

7D Dark Ride Adventure (Gatlinburg, TN) opened

7D Adventure timeline photo

2016

7D Dark Ride Adventure (Orlando, FL) opened

7D Adventure timeline photo

2017

7D Dark Ride Adventure (Branson, MO) opens

Mirror Maize Timeline image

2017

Mirror Maize attraction opened

The Branson Coaster timeline image

2017

The Branson Coaster rollercoaster opened

Arcade City Timeline image

2017

Arcade City (Branson, MO) opened

2019

LuLu’s Beach Arcade Opened

2019

Branson Sawmill Opened

NOW

We continue to push the frontier of entertainment experiences
with new attractions and food and beverages venues!