Rockin’ Raceway Pigeon Forge Off and Running with New “Power-UP” Virtual Reality Attraction

PIGEON FORGE, Tenn. (August 14, 2019) – FACE Amusement Group, in partnership with Virtuix, developer of Omni Arena TM , has announced Power-UP, an exciting14 new virtual reality attraction at the Rockin’ Raceway location in Pigeon Forge, Tennessee (2839 Parkway).

Using motion technology, the high-energy, four-player platform is the only attraction that allows guests to experience running in virtual reality. Enhancing the guests overall experience, the attraction includes a built-in staging area with 8 seats, 11 TVs, 11 touchscreens, pre- and post-game show and recorded gameplay video for social sharing. Players have the option of 4 games ranging from co-operative arena-style shooters to player-vs-player deathmatch games. Power-UP costs just $12 per person with each round lasting 15 minutes.

“We are eager to bring a new level of amusement to the classic environment of Rockin’ Raceway,” said Bucky Mabe, CEO of FACE Amusement Group. “This action-packed attraction allows guests to explore the world of virtual reality and with its 4 games and ongoing prize contests, players have plenty to keep them coming back for more.”

The Rockin’ Raceway entertainment complex is located directly on the Pigeon Forge parkway and features go-kart racing and over 150 modern arcade games. Rather than juggling tokens and tickets, gamers are provided playcards that virtually store winnings and may be easily replenished at multiple user-friendly kiosks throughout the arcade. The Rockin’ Raceway redemption counter features well-known brands and products, including YETI products, Legos, NERF and many more.

“We’re excited to work with FACE Amusement Group and bring Omni Arena to Pigeon Forge,” said Jan Goetgeluk, CEO of Virtuix. “This is the first-of-its-kind arena in Tennessee, and we’re sponsoring a $50,000 prize pool for players to come compete against teams around the world.”

Rockin’ Raceway is open 10 a.m. to 11 p.m. Sunday through Thursday and 10 a.m. to 12 a.m. Friday and Saturday. For more information, visit or call (865)428-3392.


About FACE Amusement Group

FACE Amusement Group owns and operates a growing collection family entertainment centers, with 14 locations in Tennessee, Florida, South Carolina, Nevada and Missouri. Specializing in good, clean, family fun, their unique portfolio includes Arcade City, Big Top Arcade, Rockin’ Raceway Arcade, Arcade City Food & Fun, 7D Dark Ride Adventure, LuLu’s Beach Arcade and Mountain of Youth Ropes Course, The Branson Sawmill and The Mirror Maize. With games of skill and rides that thrill, crazy mazes and racetrack blazes, FACE Amusement Group showcases the newest interactive technology as families and friends compete for the ultimate prize – memories that will last a lifetime. In addition to providing exceptional entertainment options, the company’s core values of Faith, Attitude, Consistency and Excellence (FACE) drive its wide-reaching philanthropic efforts, including the unique Bear Hugs program. For every stuffed bear plush toy won in a FACE Amusement claw machine, the company donates another bear to a local charity. To date, FACE Amusement Group has donated nearly 10,000 stuffed bears to a variety of charities.